The global business system has always been about the battle for those with might and financial muscle. Current trends, however, are balancing out the field allowing firms in the same industry worldwide to compete on other scales other than size and financial muscle. Elements of marketing have morphed onto digital platforms allowing companies to cast nets across the wider online space.
Search Engine Optimization (SEO) has carved a place for itself as a powerful tool to not only competing with others but also pulling ahead. The distinction between SEO adoption and traditional practice is as broad as night and day.
Ivan Konovalov, the Customer Success Manager of Semalt Digital Services, has discussed five tips to staying ahead of the competition while using SEO tools.
1. Scout the Competition
In every contest, one must assess who they’re fighting it out with. You must study their activity, record, strategies, strengths and even weaknesses. In SEO terms, you must identify their reputation out there in addition to conducting background searches to determine their position in relation to theirs. Studying your competition is purely analytical and tactical requiring you to set up a dedicated team to scout competition on a daily basis. All these strategies allow you to benchmark your performance and interestingly reveal not only what your competitors are doing but also what they’re not. Therefore, your business can leverage so much information from scouting the competition thus staying ahead.
2. Keyword Selection
This is the foundation for successful SEO integration. You must have relevant and sufficient keywords in selection based on research of consumer search activity. While using Google analytics, don’t fall for guarantees of high-ranking keywords. Rather, select keywords combinations capable of yielding the highest traffic and ranking in search results within your industry. Review your keywords from time to time and use Google Analytics to ensure relevance and efficiency of keywords used. This practice gives you resilience allowing your business to reap the rewards of being ahead of competition over time.
3. No Compromise on Content
In SEO marketing, content is and will always be king. Popular websites and search engines like Google only absorb and publish exceptional quality content. Consequently, your website content must meet these high standards to increase your chances of getting a high ranking on search queries. There’s a domino effect of quality SEO content on website ranking. Modern websites are adopting mechanisms of refreshing content such that the language used is different after a period of time to weed out monotony buy also maintain activity on the site.
4. Monitor Backlinks
This proactive approach works well in weeding out redundant content likely to hurt your online reputation. Back links allow you to appear on forums and guest websites with fresh, quality and favorable content. This is the first inspection point for all content linked to your main website. To stay ahead of the competition, SEO demands firms monitor and adapt back-link strategies.
You must maintain consistency in uploading quality content that is both relevant to your business or industry and also attractive to the target market segment. Lack of activity hurts your SEO rankings and may compromise one’s position in the market.